Co-founders Manuel Piñuela and James Clifton worked together at their previous venture, a clinical AI and digital health startup, that listed in summer 2018. Taking a well-earned break to recharge in nature after the IPO, Manuel traveled through the UK and was struck by how large areas of land were highly degraded.

Manuel and James, both nature-lovers with young kids, felt the personal urgency to apply their experience to halt and reverse land degradation and build resilient landscapes. They started to explore how AI, environmental sensing, and ground truth data could could help identify degraded land that had the highest potential to be regenerated into healthy ecosystems. From this seed of an idea, rooted in personal conviction and technological innovation, Cultivo took root.

Cultivo was incorporated as a Public Benefit Corporation in 2019, when PBCs were still a rarity in the business world. This decision wasn't just about legal status - it was a declaration of our values and a commitment to accountability.

As a PBC, we've woven public benefit into the very fabric of our governance. This means we're not just driven by profit, but by a higher purpose: "to regenerate and protect land, enhancing ecosystem productivity, biodiversity, and resilience."

Our PBC status ensures that every decision we make, every project we undertake, serves not only our shareholders but also our planet and its people.

Our holistic approach goes beyond carbon, aiming to regenerate entire ecosystems. By prioritizing biodiversity and ecosystem health, we unlock nature's full potential, creating value for both the environment and our partners.

The scale of our planetary crisis is daunting, but we move forward with optimism and action. We believe in creating solutions, and because there's no time to lose, we act decisively – with urgency, speed, and purpose

We're working alongside many others to write a new chapter for our planet. Join us in our mission to regenerate nature at scale and forge a more resilient future for generations to come.